Why Sales is actually Diagnosing?

We will be focusing on B2B Sales. We break the myth of sales as persuasion. You'll learn why sales isn't about closing — it's about diagnosing. We’ll explore calm authority, trust-building, and how to

We Don't Make Statements, We Ask Questions

3 Rules

1. Sales is not persuasion, It is Clarity -> The guy should leave with clarity then the one he came with

2. Sales is not closing, It's coaching someone towards the right path/steps. -> When buyers have money but not knowledge about what they are buying or how ?

3. You are not a pusher, you are a mirror. Show them the reality & what would they be without you.

Sales is diagnose

• How we diagnose is by asking questions?

• Till we get clarity, clear understanding of next step, give them a complete mirror

• You don't just have to find the problem but also need to recognize the symptons or root of problems

• To diagnose you need to have deep understanding of your product or service better than your buyer.

Trust

• The sales depend on the matter of trust

• Trust > Techniques

Sales Reality check?

• Thank-less Job

• You can't learn very fast

• It takes very long time (Years)

• It takes expertise & knowledge

• it's about diagnosing, questionting & problem solving

Self-Reflection Questions?

1. When People talk about you as a sales person how do you want them to remember you?

A. SME, Clarity, Simplify

KNOWLEDGEID: 230425