Why Sales is actually Diagnosing?
We will be focusing on B2B Sales. We break the myth of sales as persuasion. You'll learn why sales isn't about closing — it's about diagnosing. We’ll explore calm authority, trust-building, and how to
We Don't Make Statements, We Ask Questions
3 Rules
Sales is not persuasion, It is Clarity -> The guy should leave with clarity then the one he came with
Sales is not closing, It's coaching someone towards the right path/steps. -> When buyers have money but not knowledge about what they are buying or how ?
You are not a pusher, you are a mirror. Show them the reality & what would they be without you.
Sales is diagnose
How we diagnose is by asking questions?
Till we get clarity, clear understanding of next step, give them a complete mirror
You don't just have to find the problem but also need to recognize the symptons or root of problems
To diagnose you need to have deep understanding of your product or service better than your buyer.
Trust
The sales depend on the matter of trust
Trust > Techniques
Sales Reality check?
Thank-less Job
You can't learn very fast
It takes very long time (Years)
It takes expertise & knowledge
it's about diagnosing, questionting & problem solving
Self-Reflection Questions?
When People talk about you as a sales person how do you want them to remember you?
A. SME, Clarity, Simplify
KNOWLEDGEID: 230425
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